Our Mission Statement

“To spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving.”

Our Purpose…Our Vision

"Creating a More Colorful, Connected, Comforting & Caring World!"

Lion Brand Today

Lion Brand® Yarn Company is a fifth-generation, family-owned business, and our yarns have been on the market since 1878. We are passionate about helping people enjoy the pleasures of working with yarn. Lion Brand yarns are sold online, at craft chains, discount chains, and independent shops across the United States. Through our website, we ship to virtually every country in the world.

You can purchase over 140 different types of yarn here on our official website, where you’ll find the most complete selection of Lion Brand yarns in addition to tools and accessories. We offer a wide variety of fibers and weights in our selection of yarns.

The LB Collection® of yarns is an exclusive line of specialty yarns that you will only find on this site and in our New Jersey Outlet. It includes fine fibers, one-of-a-kind hand-dyed yarns, and limited-edition yarns.

We believe in giving back to the community of yarn crafters. We partner with Warm Up America! as well as other charities that accept donations of garments and afghans made with yarn. We support Hat Not Hate, an anti-bullying campaign that distributes donated handmade blue hats to schools across the country for students to wear, empowering them to stand up to bullying. We also support fiber artists whose work is on exhibit at museums and public spaces around the world.

Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter. Through the sales of Vanna’s signature lines of yarn, Vanna and Lion Brand have donated over $2,000,000 to St. Jude Children’s Research Hospital.

For several generations, we have inspired and educated knitters and crocheters. Today, research shows that knitting and crocheting helps relieve stress through the soothing, repetitive motions of the craft and by helping people achieve through a creative outlet that produces tangible and useful products. We would love to hear from you about what working with yarn has meant to you.

The Lion Brand Community

We invite you to join an active and supportive community by connecting with us on Facebook, Instagram, Twitter, Pinterest, and by reading our blog and subscribing to our newsletter. You may contact us through any of these means or through Support@lionbrand.com if you need assistance, have questions or comments. It would be great to see the creations you’ve made with our yarns.

How We Got Here

Lion Brand Timeline

You can count on the fact that the next breakthrough in yarns will come from Lion Brand!