LBY About Us Page

ABOUT US

Lion Brand Yarn Company is a 5th Generation, family-owned business. For nearly 150 years, our family has connected with multiple generations of families around the world, in support of our mission to spread warmth, comfort, and inspiration by providing yarns that promote the joy of knitting, crocheting, and weaving. We are proud of the endless loving memories made with Lion Brand Yarn and are excited to see those that are yet to come.

OUR STORY

Inspired by Makers.

From our beginnings in New York City to today’s base in New Jersey and Georgia, our team has consistently worked tirelessly to engage, inspire, and empower creators, from seasoned artisans to first-time crafters.

Today, we continue to honor the long standing traditions that built Lion Brand Yarn while exploring new ways to support and connect makers everywhere.

Older Lion Brand furry mohair product
Newer Lion Brand project

Trusted for Generations.

For five generations, our family has built this business alongside makers. Knitters, crocheters, and weavers like you have shaped who we are through the projects you take on, the feedback you share, and the trust you place in our yarn. That relationship has guided our decisions for nearly 150 years and will guide or direction for tomorrow.

QUALITY, VALUE, AND RESPONSIBILITY

Quality and value is at the heart of all our products. Many Lion Brand yarns are OEKO-TEX® Standard 100 certified, meaning they are tested for harmful substances and safe for you and your family. We also offer yarns made with Global Recycled Standard verified fibers, ensuring recycled materials are responsibly sourced and traceable. Our Select wool yarns meet the Responsible Wool Standard, supporting animal welfare and sustainable land practices. These certifications reflect our commitment to safe, responsibly made yarn, with all of our yarns available at fair accessible pricing.

Okeo Tex, Global Recycled, Responsible Alpaca Standard Certifications

OUR YARNS

Today, Lion Brand offers yarns for every kind of maker, from beginner-friendly favorites to trusted classics and collections, each designed to inspire creativity.

Browse All Yarns

HOW WE GOT HERE

For nearly 150 years, the Lion Brand family has grown alongside generations of makers. Here’s a look at the journey.

Inspired By Makers. Trusted For Generations.

Our story began in 1878 with a small family business in New York City and a love of yarn that has carried through generations.

As you explore our timeline, you will see how your creativity and trust have shaped our journey and continue to inspire our future.

LBY Timeline 1878-2026