Here is the latest installment of Lola, from its creator Todd Clark. Lola visits the Lion Brand Yarn Studio in Manhattan and you won’t believe what happens next … Have you checked out Lion Brand’s latest pattern collection, Curvy Girl? These patterns are Lola-approved! Curvy Girl Knit Tunic Made with Textures® Curvy Girl Crochet Rufled…
In my life I’ve modeled for Lion Brand a total of three times. The first two times I was a little girl and I didn’t care much about the garments I modeled. I really love the floppy hat I wore when I was seven-ish but the bobbly cardigan before that — not so much. The third…
Lion Brand® Yarn, a family-owned and operated yarn company, announces the official launch of a new web series with its newly appointed Brand Ambassador, Shira Blumenthal, a fifth generation member of the family. The new web series, Tea with Shira, was created to share the story of this 137-year-old brand directly with crafters in person…
In this episode of Tea With Shira, I invited my mom to sit down and chat with me for Mother’s Day. We talked about her adventures as a beginner knitter, her first project, and her embracing her mistakes as design elements! Keep watching until the end of the video for a big surprise — make…
Hey everyone! Welcome to the premier episode of Tea With Shira. In every episode I’ll invite a guest and you can have tea with us while we chat about anything and everything in the world of yarn. I promise to bring you behind-the-scenes with me and, because I love tea, I may even share my…
Well I have some exciting news!!! Lion Brand has decided to get curvy! That’s right. Lion Brand is creating a collection of patterns specifically designed with curvy ladies in mind. I’ve had the opportunity to be part of the design process, from the beginning planning stages, all the way to modeling the end garment. I…
When I was a little girl my dad said to me, “Shira, when you find a job you love, you will never work a day in your life.” He really is a wise man. So, when I meet people and ask them what they do and they tell me they love what they do, I’m…
:: Trouble viewing the video above? Click here: https://youtu.be/vQVydwU5Zlo :: April’s featured yarn is Modern Baby®! This chainette yarn was designed with fun baby projects in mind but the Lion Brand design department has also used Modern Baby® in runway-inspired patterns for adults! In the video above, Design Editor Susan Haviland joins our Brand Ambassador Shira Blumenthal for…
I’m antsy. I don’t like to have too many projects going at once because I know I’ll never finish them. One might say I’m loyal to the project I start; I don’t start another project until it’s finished. However I’ve taken on a big challenge with my first sweater and I need mental break. I’m…
I’ve never been more determined to finish something I’m knitting in my whole life! I feel as though I am in the Knit-Along Olympics, competing against myself. It’s not really a competition, but this week when I showed up with my ribbing, and everyone else had their back portion done and they were either finished…
It’s official: I’m making my first sweater. I’ve worked at the Lion Brand Yarn Studio in New York City for two years and now that I am the Brand Ambassador for the company I thought I would take on a knitting fear: making my own sweater. I’ve been a knitter for a good portion of…
