Since the beginning of our relationship with Vanna White, giving has been a part of the vision. Lion Brand Yarn and Vanna White made a commitment to St. Jude Children’s Research Hospital: a portion of all the proceeds of Vanna’s signature yarn, Vanna’s Choice, would be donated to their work. But when we embarked on…
As many of our crafters know, a portion of all the proceeds from Vanna White’s yarn line goes to a very special cause. Since the beginning of this relationship with Vanna White, it was important to her to find a way to give back. She selected St. Jude Children’s Research Hospital, a favorite charity of…
Earlier this month, our favorite celebrity crafter and beloved TV personality Vanna White paid a special visit. Vanna stopped by a local AC Moore craft store in South Jersey, where she greeted over 300 fans. She spent several hours meeting fellow crafters, who came out for the opportunity to chat with her and snap a…
Several years ago, we celebrated 1 million dollars of donations to St. Jude Children’s Research Hospital. Through a partnership with our favorite crocheter, Vanna White, we donate a percentage of sales of all her yarns to this extraordinary hospital. We’ve been working with Vanna for over a decade, and it was essential to her that…
On a recent episode of Wheel of Fortune, Vanna White talked a bit about her signature lines of yarn and the money they generate for St. Jude Children’s Research Hospital. Watch the clip below: (Trouble viewing? Click here.) A contestant on the show had mentioned that she was a user of Vanna’s yarns. Because of this, at…
Yesterday, as President of Lion Brand, I had the honor of joining my cousin and EVP of our company, Dean Blumenthal and Vanna White, Lion Brand’s spokesperson, at St. Jude Children’s Research Hospital to present a check representing donations of $1 million. When we first introduced the Vanna lines of yarns and Vanna shared her…
