Several years ago, we celebrated 1 million dollars of donations to St. Jude Children’s Research Hospital. Through a partnership with our favorite crocheter, Vanna White, we donate a percentage of sales of all her yarns to this extraordinary hospital. We’ve been working with Vanna for over a decade, and it was essential to her that…
On a recent episode of Wheel of Fortune, Vanna White talked a bit about her signature lines of yarn and the money they generate for St. Jude Children’s Research Hospital. Watch the clip below: (Trouble viewing? Click here.) A contestant on the show had mentioned that she was a user of Vanna’s yarns. Because of this, at…
Yesterday, as President of Lion Brand, I had the honor of joining my cousin and EVP of our company, Dean Blumenthal and Vanna White, Lion Brand’s spokesperson, at St. Jude Children’s Research Hospital to present a check representing donations of $1 million. When we first introduced the Vanna lines of yarns and Vanna shared her…
