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Privacy Policy

Lion Brand Yarn is committed to respecting your privacy. We've structured our website so that, in general, you can visit Lion Brand Yarn on the Web without identifying yourself or revealing any personal information. Once you choose to provide us personally identifiable information (any information by which you can be identified), you can be assured that it will only be used to support your customer relationship with Lion Brand Yarn.




Lion Brand Yarn provides this Online Privacy Statement to make you aware of our privacy policy and practices and of the choices you can make about the way your information is collected and used.

On some Lion Brand Yarn web pages, you can make requests or ask to receive materials. On these pages we collect your name and contact information.

In order to tailor our subsequent communications to you and continuously improve our products and services, we may also ask you to voluntarily provide us with information regarding yourself, your experience with our products, and contact preferences.


How we use your information


Lion Brand Yarn uses your information to better understand your needs and to provide you with better service. Specifically, we use your information to help you complete a transaction, to communicate back to you, to update you on service and benefits, and to personalize our web site for you.


Who we share it with


Lion Brand Yarn encourages community participation through the submission of stories, projects, reviews and other contributed content. Lion Brand Yarn typically displays the personal name from the your profile, but does not reveal physical addresses, website addresses or email information associated with your profile except with your pre-approval.

Lion Brand Yarn will not sell, rent, or lease your email address to others. If you supply your email address on a page that is co-branded with one of our business partners, that partner will also receive your email address and may use it in a manner consistent with their own business practices and privacy policies. You can view your personal information at any time in our website and remove yourself from any e-mailing list. If you request a catalog or purchase directly from us, we may rent your name and address to a few, carefully selected companies who send out catalogs or magazines we believe may be of interest to you. Please contact customer service at 800-661-7551 if you do not want your name made available for rental or if you need help removing your information from any mail or e-mail list.



Lion Brand Yarn will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without letting you know and offering you a choice.



Lion Brand Yarn is committed to ensuring the security of your information. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.




If you have comments or questions about our privacy policy, please send them to: support@lionbrand.com


Google Analytics Advertising Features

Lion Brand Yarn uses first-party cookies (Google Analytics cookie) and third-party cookies (Google advertising cookies) to collect data and gain insight in order to create a more robust and user-friendly shopping experience for our users. Visitors can opt-out of the Google Analytics Advertising Features we use, including through Ads Settings, Ad Settings for mobile apps, or any other available means here.