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Famous for Quality Since 1878
Lion Brand is a family-owned and operated business and a beloved American brand since
1878. Today, the business is run by four members of the fourth generation of Blumenthals.
It is their passion for yarn, reflected by all Lion Brand associates, that is the secret
to Lion Brand’s success.
Year after year the family’s commitment drives us to innovate and to demand excellence
in our products so that today, when people think of hand-knitting yarn, they think of Lion
Brand. Over the years, Lion Brand has offered consumers yarns that were exceptional and
inspiring, and provides patterns at the very cutting edge of fashion.
The history of hand-knitting in America can be written by the yarns we have introduced
that have revolutionized the craft. Over the years, people have consistently looked to
Lion Brand for the yarns that guided the way America knits and crochets:
1. Lion Brand’s wool yarn was the first yarn to receive the coveted Wool Mark for
excellence;
2. Jamie Baby yarn was the first non-commodity baby yarn that offered the first free
pattern and color image on the label;
3. Jiffy was the first non 4-ply fashion yarn for the mass market;
4. Lion Brand’s Homespun began the trend for novelty yarns in the mass market and
stretched the pricing boundary for yarn;
5. Fun Fur ignited a craze and helped bring knitting back into popularity for a younger
consumer.
You can count on the fact that the next breakthrough in yarns will come from Lion Brand!
Lion Brand is renowned for its pattern support, the source of inspiration that sparks the
sale of yarn. We offer patterns to the public through single sponsor magazines, branded
books with major publishers, a major advertising campaign and our web site.
Our publishing partnerships include work with in the realms of both magazine and book
publishing. We were involved in launching Knit.1 with Soho Publishing--the first knitting
magazine to target the 20 to 35-year-old audience and it has sold out each issue--an
unprecedented result in magazine publishing. We also partner with Clarkson Potter, Leisure
Arts, Random House, and Soho Publishing to produce books that are distributed to
bookstores around the country, as well as craft shops and other key yarn retailers.
The Lion Brand web site is the most visited site on the Internet of all sites that feature
yarn, or provide content on knit and crochet. Over 1 million unique visitors come to our
site each month for the latest patterns and ideas about using Lion Brand. Our weekly
newsletter reaches nearly 570,000 subscribers. The Martha Stewart poncho pattern,
introduced on our site, was requested well over two million times. Martha Stewart’s Web
site referred people to us for the famous poncho pattern and we received over 10 million
media hits as a result of the ensuing stories that have appeared in every major
publication from Newsweek to People to the Wall Street Journal.
Lion Brand yarns are now available internationally in 18 countries. We are also sold in
all channels of distribution from the web to discount and craft chains to catalogs.
Retailers look to Lion Brand for our expertise, our innovation, and our success in
executing exciting and profitable programs. We are known for our exceptional shipping and
fulfillment capabilities. The Lion Campus in Carlstadt, NJ consists of a 113,000 square
foot facility that houses our corporate offices and a state-of-the art distribution center
with an 80,000 square foot facility next door. Other leased properties are used in
neighboring locations to assure the ideal supply chain to retailers of all sizes.
The family business values of honesty and respect guide our dealings with customers,
employees, our competitors as well as with the community. The enthusiasm of the Lion Brand
team is the clearest expression of the fact that we enjoy working with a product that
provides relaxation, a creative outlet, a host of cherished products and a world of
opportunities for charitable work.
Lion Brand Yarn . Corporate Offices: 135 Kero Road
. Carlstadt, NJ 07072 |
