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New York, NY - May 4, 2012. Lion Brand Yarn Company is the yarn sponsor for the Philadelphia Museum of Art's new exhibit, "Craft Spoken Here". This is the museum's first special exhibition dedicated to crafting. Yesterday, Jessie Hemmons, a Philadelphia fiber artist known as the Philadelphia Yarn bomber, yarnbombed the facade of the museum's Perelman building using two of Lion Brand Yarn...
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News Release
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Martha Stewart Living Omnimedia and Lion Brand Yarn Company Partner to Introduce Martha Stewart Crafts Yarn Program
--New Line to Include Yarns and a Loom for Knitting and Woven Projects --Loom to Debut at Craft & Hobby Association Trade Show in Los Angeles in January 2011
NEW YORK, January 27, 2011 -- Martha Stewart Living Omnimedia, Inc. and Lion Brand Yarn Company, a leading yarn producer and distributor, today announced that they have entered into a multi-year relationship in which Lion Brand will market and sell a co-branded yarn program and loom. The products will be available throughout the United States wherever quality yarns are featured, and online at LionBrand.com, the nation’s most visited yarn-related website. The loom will be showcased at the Craft & Hobby Association trade show in Los Angeles on January 28-February 1, 2011 at booth #1215.
The new program further extends MSLO’s presence in the $30 billion crafts space. Crafting is also a core content area in Martha Stewart Living magazine, on the daily TV series The Martha Stewart Show on Hallmark Channel and on the MarthaStewart.com website, which includes “The Crafts Dept.” blog. In addition, Martha Stewart has authored several crafting books, including the bestselling Martha Stewart’s Encyclopedia of Crafts (2009) and Martha Stewart’s Encyclopedia of Sewing and Fabric Crafts (2010).
Martha Stewart, Founder of MSLO, said, "I have been knitting all my life and am very happy to be introducing a line of beautiful, high-quality yarns and an easy-to-use loom that enables those who have never knit or woven before to create the most fabulous projects."
The new program will feature an adjustable, portable loom that creates knit and woven projects from yarns of different thicknesses. Working together, Martha Stewart and Lion Brand Yarn have designed a variety of yarns, including all-natural fibers and natural/synthetic blends perfect for knit, crochet and craft projects. The program will launch with the loom, which is expected to be available in the second quarter of 2011, followed by the yarn collection in the third quarter of 2011.
“I am thrilled to bring Lion Brand Yarn's 133 years of experience to Martha Stewart’s loyal following as well as to our Lion Brand fans. We are certain that they will thoroughly enjoy the creative and gratifying experience of knitting and weaving with our beautiful yarns” said David Blumenthal, President/CEO of Lion Brand Yarn Company.
About Lion Brand Yarn Company
Founded in NYC, Lion Brand Yarn Company is a 133 year-old family owned and operated company, America’s most beloved and oldest yarn brand. Since 1878, the company has been a leading supplier of quality hand-knitting and crochet yarns. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration. For additional information about Lion Brand Yarn Company, please visit www.lionbrand.com
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company’s print and digital businesses and is comprised of four magazines, including MSLO’s flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of “The Best of SIRIUS.” In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
CONTACT: Ilana Rabinowitz, +212 243 8995 x152, ilana@lionbrandyarn.com; or Sarah Gennett, +1-212-827-8269, sgennett@marthastewart.com |
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