 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| A Unique Retail Experience |
|
|
New patterns, product alerts, special offers, knit and crochet lessons. |
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
| |
In the News
About
Us
In
The News
Data
Security Policy
Privacy
Policy
Terms of Use
|
|
|
Manhattan, New York - October 30, 2009 - The Lion Brand Yarn Company (http://www.LionBrand.com) has won the Forrester "Groundswell Award" for their highly innovative use of podcasts and blogs as a social media bridge to their customers. The winner in the "Talking" category was based on the use of technology and the ability to show actual proof of accomplishing business or organizational goals in...
|
|
|
|
| |
|
|
News Release
| |
Knitting and crochet enthusiasts reach out to homeless in New York City with handmade scarves & hats
Giving back to its hometown of NYC, the Lion Brand Yarn Studio, will be collecting scarves and hats from knitters and crocheters to benefit the Partnership for the Homeless
Manhattan, New York - October 2, 2009 - Giving back to its hometown of NYC, Lion Brand Yarn Studio (lionbrandyarnstudio.com), the retail store of Lion Brand Yarn Company, will be collecting scarves and hats from knitters and crocheters during the months of October and November to benefit the Partnership for the Homeless (partnershipforthehomeless.org), a NYC non-profit dedicated to helping families and individuals in need.
From the Red Cross’s Socks for Soldiers in WWII to chemo caps for cancer patients, knitters & crocheters have always found a way to give back to their communities with their crafts. In this tradition, Lion Brand Yarn Studio, the retail store of Lion Brand Yarn Company, will be collecting hats and scarves for the Partnership for the Homeless, a 501(c)(3) organization that provides services, education, and advocacy for homeless individuals and families. Donations will be collected from October 1st through November 30th. The drop off address for donations is 34 West 15th St. in Manhattan.
In addition, the Lion Brand Yarn Studio (LBYS) is putting its knitting needles where its mouth is. From October 1 through Nov. 22 (the 1 year anniversary of the LBYS), the Studio will have live knitters in the store window working on scarves for over 300 hours to draw attention to this worthy cause. To see the window (without knitter), go to:
www.lionbrandyarnstudio.com/lionStudioBlog/?p=1977
About Lion Brand Yarn Company:
Founded in NYC, Lion Brand Yarn Company is an 131 year-old company, America’s most beloved and oldest yarn brand. The company has a long history of philanthropy, including ongoing partnerships with St. Jude Children’s Research Hospital and many other non-profit organizations, reflecting the giving nature of its clientele. Lion Brand has always been on the cutting edge of knitting and crochet, traditional crafts that have experienced a true renaissance in the last decade.
The Lion Brand Yarn Company opened the The Lion Brand Yarn Studio in November of 2008. the LBYS has quickly become the premier yarn-crafting destination for New Yorkers as well as tourists. The Studio has also taught over 1,000 students since classes started in late December 2008.
About The Partnership For the Homeless
Founded in 1983, the Partnership for the Homeless is committed to building a just and equitable society and creating lasting community change through solution-oriented programs and policy initiatives that eliminate the root causes of homelessness.
For more information, please contact:
Zontee Hou
Lion Brand Yarn Company
34 West 15th Street
New York, New York 10011
212.243.8995 ext. 225
646.695.0175
zontee@lionbrand.com |
|
|
|
|
|
|
