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Manhattan, New York - October 30, 2009 - The Lion Brand Yarn Company (http://www.LionBrand.com) has won the Forrester "Groundswell Award" for their highly innovative use of podcasts and blogs as a social media bridge to their customers. The winner in the "Talking" category was based on the use of technology and the ability to show actual proof of accomplishing business or organizational goals in...
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News Release
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32 miles of Lion Brand Yarn used to make a giant crocheted cozy for a 10,000 gallon water tank
On December 13th Robyn Love the world renowned fiber artist, is going to cover a 10,000 gallon water tank on the roof of a building in Manhattan with a hand crocheted cozy made entirely of Lion Brand yarn. The completed project will stand 16 feet tall, have a 41 foot circumference and will have the shape and color of a giant pencil tip.
Manhattan, New York - December 10, 2008 - On December 13th Robyn Love the world renowned fiber artist, is going to cover a 10,000 gallon water tank on the roof of a building in Manhattan with a hand crocheted cozy made entirely of Lion Brand yarn. The completed project will stand 16 feet tall, have a 41 foot circumference and will have the shape and color of a giant pencil tip.
The giant crocheted cozy took seven people 3 weeks, using just over 32 miles of Lion Brand’s Wool-Ease(R) Thick & Quick yarn to complete the mammoth project. Ms. Love is known for her giant yarn projects. Earlier in 2008 she installed a hand crocheted, mile long, yellow line down the center of a road in Dallas Texas, which was also made with Lion Brand Yarn.
The massive amount of yarn used for the water tower cozy was supplied by the Lion Brand Yarn company. Ms Love was assisted on this project by the crochet skills of Rosemarie Krist, Willena Nanton, Jill Schreier, Sam Shubitz, Leslie S. and Barbara Van Elsen. The project was commissioned to promote "The Pencil Award", given out by a London-based charity D&AD (www.dandad.org )
"We are thrilled that Robyn has once again turned to Lion Brand Yarn for one of her major textile projects." said David Blumenthal CEO of Lion Brand Yarn. "It's even more gratifying to us that this project will bring attention to an educational charity like D&AD."
The giant cozy will be installed on a water tower on the roof of the building at 395 Broadway (at Walker St.) in Manhattan on Saturday December 13th and should be visible from the street at that location.
Accredited media who would like more information on this event are encourage to contact Robyn Love at: (718) 361-9849 or email: rlove14@nyc.rr.com
About Lion Brand Yarn Company
Lion Brand Yarn Company is a 130-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.
Media contact for Lion Brand
Ilana Rabinowitz
Phone - 212-243-8995 x152
Email - Ilana@lionbrand.com
Media contact for Robyn Love
Phone - 718-361-9849
Email - rlove14@nyc.rr.com |
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