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See the First Yarnbombed Billboard in Times Square by London Kaye!

The bright lights of Broadway are shining on an exciting new venture for Lion Brand®! Yarnbomber London Kaye created a completely crocheted billboard for Miller Lite beer using Vanna's Choice® and Pound of Love®!

Made up of 300,000 stitches, nearly 44 miles of yarn and a lot of creativity, London and a team of 10 made the billboard entirely by hand! Brand ambassador Shira Blumenthal was on hand with London as the billboard made its debut.

:: Can't see the video above? Click here to watch - https://youtu.be/KVzExQgARC4 ::

If you live in New York or plan on visiting for the holidays, see the billboard in person in the heart of Times Square at 7th Avenue and 49th Street!

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  • Linlal

    That's amazing! How large is the billboard? I don't know how long it will stay up but are they planning to re-use the yarn afterwards? That's a lot of yarn to just put in the dump.
    Won't the yarn sag when it gets wet? Rain and snow can weigh a lot.