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On The Road

  • Visiting the Happily Hooked on Crocheting Club

    For over 30 years working at Lion Brand as a traveling salesperson, it has been one of my greatest joys to witness the growth of the many crafting communities all over the United States. I have always felt immeasurably proud to be a part of a company that enables people to find happiness in each stitch and a sense of accomplishment in every final product.Recently, I was given the opportunity to speak at the Happily Hooked on Crocheting Club, the Connecticut Chapter of the Crochet Guild of America. This group started in 2001 as a bunch of crafters who wanted to get together and share their love for crochet. Now they have expanded to an organization “dedicated to preserving, promoting, and teaching crochet” within the Tri-State Area; it was like looking into Lion Brand's past.At the end of my talk, the president presented me with a personalized honorary membership, for all of the hard work, passion, and inspiration Lion Brand has helped give the crafters of today.  irene-ariel
    Irene and Ariel in a sweater she made.

    Following the event, there was a “show and tell” parade of garments made by members who used Lion Brand yarn, ending in the biggest surprise of all: my longtime, good friend Irene Iannelli had brought her young daughter, Ariel, that day to model some of her own garments!

    Nothing gives me more pleasure than seeing how our product has transformed itself into a handmade sweater thanks to an imaginative crafter. Seeing members of Happily Hooked on Crocheting Club enthusiastically welcome Lion Brand and myself into their community makes visiting knit and crochet guilds across the nation all the more worthwhile.

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  • On the Road: Customer Projects at Stitches Midwest

    This past weekend I had the great pleasure of going to Stitches Midwest in Schaumburg, IL.  It was so fun being surrounded by crafters all weekend and seeing knitters everywhere we went.  As I've said before, one of my favorite things about going to shows is seeing customer projects.  Some stop by to show off their work, while other are stumbled upon in hotel lobbies.  Either way, seeing the finished work (or work in progress) is always so satisfying for me.  Here are some of the beautiful projects from this weekend:

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    Please keep your mouse over the slideshow to see the captions. Unless the name of the pattern is specified in the caption, we do NOT have the pattern available. If you're viewing the photos in your e-mail, please click on the title of the blog post to view it on our website in order to see the captions.

    We're headed to Maker Faire NY in September and Stitches East in October, and we'd love to see you there!  Even if you can't make it to a show you can share your projects in our Customer Gallery.

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