Did you know we have an outlet store in NJ just fifteen minutes from Manhattan? I like to call it a fairyland of yarn. Many first time visitors walk through the doors and do a happy dance. This is the nicest store of its kind I have come across and that is saying a lot because I have been selling yarn for 34 years and my father sold yarn for 40 years before that. Through the years I have prided myself on giving good advice to the retailers I have worked with on merchandising, lighting, security, environment, etc. But I never thought I would be using this stored intellectual energy to Lion Brand’s benefit and that gives me great pleasure, pride, and a feeling of accomplishment.
I call the Outlet a treasure hunt because there are great deals, one of a kind buys, and it is a fun shopping experience. In addition to close outs, we now sell our full line of yarn in store. This includes new yarns as they are released and the LB collection including cashmere, silk, and organic wool. Because these yarns are specially made in small batches, these yarns are not available through any other retailer. Toward the back of the store you will find garments for sale. We dig into our sample garment archive and sell pieces that were previously created by our designers for displays or photoshoots. We have also taken some of our favorite pieces from previous window displays at the Lion Brand Studio and added them to the Outlet store.
We have a great community space I like to call our café. Tables feature low calorie, high fiber snacks. My favorite part of the Outlet is the wall. I have curated a collection of over 100 glossy photos of famous people knitting or crocheting. If you find yourself in the NY/NJ metro area, come by and see this one of a kind store for yourself. We promise you won’t be disappointed!