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Jack Blumenthal

  • Craft Spotting: Crochet from the Greek Islands

    I just got back from an amazing trip to the Greek Islands. As I was exploring the local shops, I came across many crochet items. I walked around the town of Mykonos and saw crochet garments everywhere. There was a store call Reveal Crochet that had the most fashionable and colorful apparel, all handmade. As we walked around we saw crocheted pillows, handbags and wall hangings. There was even a woman crocheting in front of her store and when I asked if I could take a picture she said no but when I told her I made yarn for a living and she happily agreed! It was so nice being surrounded by crochet on my trip. It filled my heart and gave me a little piece of home when I was miles away.

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  • Attending TNNA (The National NeedleArts Association)


    Last weekend I attended the TNNA Summer Trade Show in Columbus, OH. I have attended shows given by The National Needlearts Association (TNNA) since 1984. What I like about these shows are the smaller companies who come up with new ideas every year. They have a drive and inspiration to make unique gifts and accessories that our customers will enjoy. I attend the show with the intention of finding new products to sell in our two retail stores, the Lion Brand Outlet Store and the Lion Brand Yarn Studio but always come away with a greater understanding of the trends, colors, and textures of the season.

    I was happy to see cake yarns represented at the show. They are not only in craft stores now but also smaller local yarn shops. A few other popular items I noticed were thick yarns and new yarn kits.

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  • Close to the Heart: It's All About Crochet

    I sometimes feel crochet is closer to my heart than knitting. Maybe it’s because I was on the board of directors for the Crochet Guild of America for 4 years. Lion Brand even won the award for Most Crochet-Friendly Yarn Company given by the Crochet Liberation Front. Knitting is at the forefront of people’s minds when they think of yarn crafts. Even when discussing crochet, how many times have you heard the term “crochet needles”?

    Crocheters use our products just as much as knitters and it is time to show them some love. If you haven’t noticed, crochet has been infiltrating the fashion industry more and more lately. I have seen it in department stores and on designer runways. It is not just for granny square afghans anymore!

    I always compare knitting and crochet to cooking and baking. They are similar but different. Some people can cook, but not bake. Some people can bake but could not cook dinner to save their lives. Others can do both. If you are a knitter that wants to learn to crochet or a crocheter looking to find like-minded crafters, here is a list of local crochet chapters. If you are in the New York City area, why don’t you come to the Lion Brand Yarn Studio for a class?

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