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CHA Media Kit (2014) -- Lion Brand

UPDATED 7 Wonders Collage

Table of Contents

  1. NEW RELEASE Jan 13, 2014: ★ Download The 7 Wonders of the Yarn World Look Book 2014 ★
  2. PRESS RELEASE Jan 10, 2014: ★ Discover the 7 Wonders of the Yarn World at CHA ★
  3. The Lion Brand® Yarn Company Story
  4. Exhibit Info and Fashion Show Teasers
  5. A Look at Lion Brand CHA 2012: Emerging Designers
  6. Lion Brand® Social Media Stats

1) Jan 13, 2014: Lion Brand Yarn Company Releases “The 7 Wonders of the Yarn World” Look Book 2014

2) Jan 10, 2014: Lion Brand Yarn Company Showcases “The 7 Wonders of the Yarn World” at CHA Winter Tradeshow and Its Annual Fashion Show Emceed by Vanna White

3) The Lion Brand® Yarn Company Story:
  • The Story Behind the Family [video]
    "Lion Brand is a family-owned, American yarn company known for quality yarns, patterns, and tools since 1878."
  • Lion Brand and Vanna White partnership produces $1 million donation to St. Jude's [click here]
    Vanna White, along with Lion Brand President/CEO David Blumenthal and EVP/COO Dean Blumenthal visit the St.Jude Children's Research Hospital in Memphis to announce our $1 million dollar donation.

4) Booth Exhibit (#s 701-900)

Lion Brand's show-stopping exhibit for the 2014 Winter CHA features an original concept that's so top-secret, we can't share with you before the actual show!

What you should know, is that the work features life-sized art installations created by multiple fiber artists, under the supervision of the amazingly talented, Nathan Vincent - most famous for his crochet Locker Room installation. This exhibit will be an extraordinary representation of yarn and it's endless possibilities; the array of yarn, colors and stitches will be unlike anything you've seen before. Be prepared to have your cameras ready!

Fashion Show *teasers*:

rhapsody clipping
Rhapsody of Color

Amazing Yarn
Cable Pullover Clipping
Sideways Cable Pullover
Vanna's Choice yarn
Color Panel Clipping
Color Paneled Coat

Heartland yarn

5) A Look at Lion Brand CHA 2012: Emerging Designers
  • 2012 Annual CHA Fashion Show hosted by Vanna White [video]
    Featuring garments by emerging designers from Paris to NYC to Tokyo.
  • 2012 Emerging Designers Fashion Show designs and designer information [click here]

6) Social Media Stats

 

Lion Brand blog Blog:
The Notebook

over 3 million page visits yearly
Facebook-icon Facebook: LionBrandYarns
328,000 fans
Twitter-Button Twitter: LionBrandYarn
28,000 followers
YouTube YouTube: LionBrandYarn
over 6 million video views
pinterestbutton Pinterest: LionBrandYarn
31,000 followers