Here at Lion Brand, we are extremely proud of our commitment to charitable giving. We have been partnered with Vanna White for many years now, donating a portion of the proceeds from her yarns to St. Jude Children’s Research Hospital. In 2013, we celebrated a huge milestone when we reached $1 million in donations to St. Jude’s. To date, we have donated around $1.7 million to help fight childhood cancers, as was featured in the hospital’s Promise magazine this past summer..
The newest window at the Lion Brand Yarn Studio in New York celebrates that commitment. Every fall the Studio puts up a window that shows off our charitable side. In the past the display has featured our work with Hats 4 the Homeless, Project Linus, and Warm Up America, and this year it’s all about St. Jude’s.
The window features a massive ball of Vanna’s Choice® yarn, along with a colorful array of smaller skeins below. In the store you can see more of the yarn, as well as information about our partnership with St. Jude’s. If you can’t make it to Manhattan to see this truly fantastic window in person, fear not, because we’ve got pictures to show you here.