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Thanking Our Veterans: 4 Patterns & 3 Charities

On November 11th, we have the opportunity to honor American veterans. Veterans Day was created at the end of World War I, when fighting ended as the Allies and Germany declared a truce on the eleventh day of the eleventh month at the eleventh hour. Originally, it was called Armistice Day, which means truce. Some…

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12 Favorite Vanna’s Choice Patterns

As many of our crafters know, a portion of every purchase of Vanna’s Choice is donated to St. Jude Children’s Research Hospital. This past week, we reached a milestone in our decade of donations – $2 million. Such an extraordinary gift was made possible because of crafters like you, who choose Vanna’s Choice for your…

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Because of You, Our Donations Reached $2 Million

Since the beginning of our relationship with Vanna White, giving has been a part of the vision. Lion Brand Yarn and Vanna White made a commitment to St. Jude Children’s Research Hospital: a portion of all the proceeds of Vanna’s signature yarn, Vanna’s Choice, would be donated to their work. But when we embarked on…

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Donations to St. Jude Reach $2 Million

As many of our crafters know, a portion of all the proceeds from Vanna White’s yarn line goes to a very special cause. Since the beginning of this relationship with Vanna White, it was important to her to find a way to give back. She selected St. Jude Children’s Research Hospital, a favorite charity of…

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Sheep to Shawl

I’ve had a spell of time–an entire summer, really–where the Ugly really got to me. That’s not quite right. It wasn’t one Ugly, it was all the Uglies. A torrent of Uglies. A cascade of Uglies. When the Uglies rally, they form a tight circle around me and lock arms so I can’t get out.…

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Vanna White Visits AC Moore

Earlier this month, our favorite celebrity crafter and beloved TV personality Vanna White paid a special visit. Vanna stopped by a local AC Moore craft store in South Jersey, where she greeted over 300 fans. She spent several hours meeting fellow crafters, who came out for the opportunity to chat with her and snap a…

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October: Join #HatNotHate for Anti-Bullying Month

The month of October is a big one when it comes to bullying awareness and prevention. Lion Brand has teamed up with STOMP Out Bullying™ this year to take this issue to the next level with our #HatNotHate campaign. We’ve asked crafters to knit or crochet a blue hat, and wear it on World Day…

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What is STOMP Out Bullying?

If you’ve been staying up to date with our #HatNotHate campaign, then you’ve heard about STOMP Out Bullying. Lion Brand has teamed up with this important organization for our anti-bullying campaign, so we thought we’d introduce them to you. Whether you’ve known about their work for years, or are just learning about them now, they’re…

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The 2018 Stitch N’ Pitch

This past week, members of the Lion Brand family attended the 2018 Stitch N’ Pitch game, which was hosted by the New York Mets. It’s always a fun evening of crafting & sportsmanship (and of course, ballpark snacks!). For a first-hand account of the fun from our beloved Senior VP, read on. Jack reminisces about…

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Join the #HatNotHate Campaign: Donate a Hat

If you read about our new #HatNotHate campaign to end bullying, then you might be wondering how to get involved. We’ve teamed up with STOMP Out Bullying™, and we want you to join us! October 1st is the World Day of Bullying Prevention, so we’re embarking on a very special project. To participate, you can…

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