What do you do at Lion Brand?
My title is V.P. of Marketing. I consider my first priority to encourage people who craft with yarn to engage with us in ways that will enhance their experience and feel more connected to Lion Brand.
When did you start working at Lion Brand?
My first day was January 2, 1996. On January 3, 1996, an article appeared on the front page of the New York Times Style Section entitled “Younger Knitters Knit One Purl Two.” The first line of the article read:
“Knitting, an activity that faded during the 1970's and 1980's, is coming back, especially among younger people.” This article marked the beginning of a renaissance in the field of yarn crafting. I considered this an immensely fortunate sign ( at a time when people hesitated to knit in public) and knew I had landed in the right place.
What is your favorite thing about working at Lion Brand?
Even when people don’t necessarily agree with or understand the point of an initiative I believe in, they are willing to let me try it.
What do you do when you’re not working at Lion Brand?
I spend time as much time as possible with my family. I do Yoga two to three times a week so I don’t stiffen up completely and topple over.
What is your earliest yarn memory?
My mother’s friend, Adele, taught me to knit when I was eight. I had trouble sitting still. I’m still having trouble sitting still and I’m not much of a knitter, but I’ll always be grateful to Adele for her gift.
Do you have some free time this summer? In our Christmas in July series, we’ll be rounding-up our favorite gifts to make and give, including ones you can get started on now. Trust us – you’ll be thanking yourself between holiday parties when you’ve got all your gifts blocked and wrapped.
Gift giving time usually evokes a festive occasion. But when the holidays roll around, it's not always a happy time for everyone. For those who have experienced loss or health problems during the year, a gift is also an opportunity to tell someone that they are in your thoughts and you support them through all the ups and downs of life.
These six shawls are all beginner or easy. The best thing about creating simple, repetitive patterns is that they tend to be relaxing to knit or crochet, so not only will the recipient feel good about getting one of these shawls, but you'll find them soothing to make!
Some of our favorite summer projects are baby patterns. The light, bright colors and smaller size make them perfect patterns to work on in the warm weather. And, one thing for certain is that there will always be new babies to get gifts for, so why not get a jump start and have some finished gifts on hand? Whether it's a toy, baby booties, or an afghan, you'll find a gift that's just right from our selection of the most popular crochet baby projects.
One of our all-time most popular baby projects is the Crochet Bunny Lovie. It takes just one ball of Vanna's Choice® in the color of your choice, a little fiberfill, and some scrap yarn for the face. You can delight a new mom for just a few dollars! Two other popular crochet toys are the Little Lamb and the Bella Blocks. They're both easy and small and you can combine several toys for a gift of soft, hand-made toys to welcome a new baby.
The baby afghans we selected take only 3 balls of Babysoft® and can be completed in a weekend. The Sweetest Baby Afghan is a Beginner skill level pattern, so it's the perfect first project for those of you looking to go beyond just making simple scarves. The Bunratty Baby Blanket is made in squares, so you can travel easily with it while you're in the car this summer or on the go.
Finally, rounding out our selection are the baby booties. Add an embellishment, like a flower or heart to make customize them.
If you knit and crochet, you are likely to want to do it all year. That sense of satisfaction that comes from accomplishing something with your hands would be missed if you give it up when the warm weather comes. And, what would you do if you didn't have knitting or crocheting to de-stress for months at a time?
I've searched through our selection of patterns to find a variety of summer totes that will keep your hands busy and your nerves calm while you travel or just relax on the porch or the beach this summer. They are all made with lighter weight yarns and can be finished quickly and given as gifts (or to yourself!)
These market bags and totes can be stuffed in a suitcase and used as a bag to carry your souvenirs and gifts after a trip, or you can take these sturdy bags to the grocery store and use them instead of disposable bags. They are lightweight and casual, so they'll work with the relaxed style we all enjoy in the summer. Whether you take them to the beach, the store, or on a trip, you'll find the perfect tote for every occasion.