Author Archives: David

  • Celebrating Our $1 Million Donation to St. Jude Children's Research Hospital

    Yesterday, as President of Lion Brand, I had the honor of joining my cousin and EVP of our company, Dean Blumenthal and Vanna White, Lion Brand's spokesperson, at St. Jude Children's Research Hospital to present a check representing donations of $1 million. When we first introduced the Vanna lines of yarns and Vanna shared her wish that we donate a portion of the proceeds to this fantastic cause, I had a dream to donate $1 million. Yesterday that dream became a reality.

    $1 million dollar check

    Pictured: Richard C. Shadyac Jr. (CEO, ALSAC), Dean Blumenthal (EVP/COO, Lion Brand),
    Vanna White, and David Blumenthal (President/CEO, Lion Brand)

    As the fourth generation in our family-owned business, we learned the importance of giving charity in both our business and personal lives from our parents. The opportunity to tour the St. Jude facility and learn more about what this amazing organization does was truly a highlight of my life.

    We heard from one woman who survived leukemia when she was 10 years old. The survival rate was 4% at the time. Today, the survival rate for this type of leukemia is 92%, thanks to the cutting edge research and treatment that this organization provides. We saw the heartbreaking scene of small children who are being treated for cancer. We heard the extraordinary fact that no family every pays for anything related to the treatment of their child. Not only does St. Jude cover all the costs of medical treatment, but they take care of housing for the family and provide emotional support for the siblings and parents.

    I knew that we were donating to a good cause, but it was humbling to see the human side of this organization. I was inspired by what can happen with vision.

    (Please NOTE: there is a brief ad that appears before the segment)

    Courtesy of KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News
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  • Celebrating the 100th Birthday of a Member of Our Family

    My family was blessed to celebrate the 100th birthday of my Mom, Ann (Chanchy) Blumenthal, on November 26th. I share this with you because my Mom is a member of the third generation of the family that owns Lion Brand Yarn Company. From the 1940s to the 1990s, my Mom was active in the business, answering customer letters and phone calls. She served as a trusted advisor to my father, Isidor, the President of Lion Brand from 1958 to 2003, offering her wisdom and ideas on everything from advertising to selecting yarns, colors, and patterns.

    I'd like to share some photos from the party.

    Amazing how many different 100th
    birthday cards there are!
    The cover of a book of photos

    My mother received a letter from President Obama congratulating her on her birthday. I also wrote a letter on Lion Brand stationery thanking her for her service to our company and signed it with my titles: President, CEO, and Son.

    As a member of the fourth generation of our family-owned and operated business, my Mom continues to inspire me.

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  • Yarn Takes the Design World By Storm

    Here at Lion Brand, it's a well known fact that I read many newspapers and magazines, from business to knitting and crochet to fashion. I like to tear out articles, ads, and photos that inspire me or catch my eye, so I can share them with our associates.

    Recently, I was flipping through the Wall Street Journal Magazine, when I came across an article entitled "A Gripping Yarn." It was accompanied by a photo collage of all kinds of knitting, crochet, and yarn-inspired pieces seen at the Milan Furniture Fair, a major trade show in the interior design industry. The article described how yarn and crafting are coming into their own in the design community:

    Following a resurgence among fashion designers and artists, homespun, cozy techniques such as crochet, macramé and knitting have found favor with international furnishing designers from Rotterdam to London to Toronto. “Craft is the word of the decade,” says Murray Moss, founder of the design gallery Moss in New York. “It went from having the most pejorative meaning to being embraced.”

    Having grown up surrounded by yarn--our family business--and having seen the world of hand-knitting and crochet evolve over the last several decades, it is especially gratifying to me to see that designers everywhere--and even the Wall Street Journal--are taking notice of the wonderful world yarncrafts.

    I hope you'll click here to read the full article and check out the photographs of just some of the items--from chairs to lamps--inspired by yarn.

    Enjoy.

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