I was a fan of yarn bomber London Kaye before I ever met her.
My apartment in the SoHo neighborhood of New York City is just a few blocks from an empty lot protected with a chain link fence. I learned about London when she began to utilize this fence for her installations.
Around the time we were beginning to brainstorm ideas for the annual CHA show, I saw London’s interview on Tea with Shira!
On the episode, London explained that she’s a self-taught crocheter who knows just one stitch. The theme of the Lion Brand booth at CHA was planned to be “Simple Reinvented” and I thought what better way to present the theme than through London’s work. This led to the amazing opportunity to brainstorm with London on how to translate “Simple Reinvented” into a 20 by 20 foot booth.
The concept we decided upon was to have three spinning wheels on one side of the Lion Brand booth spinning a rainbow of yarn up over the entire space then landing on a 20 foot wide yarn bombed mural of an undersea scene which London would continue to add to for the duration of the show.
The Lion Brand booth was literally a showstopper. People stopped to watch London add mermaids, snorkelers and sea lions to the wall and Lion Brand walked away with the Best Booth Award.
A few months ago, London contacted me to obtain yarn for a top-secret project she was doing – the window for a Valentino Boutique in Rome. I was so excited for her and for to see the results of the intersection of high fashion and simple outsider art .