Lion Brand Notebook ®

About Ilana

What do you do at Lion Brand?
My title is V.P. of Marketing. I consider my first priority to encourage people who craft with yarn to engage with us in ways that will improve their experience with yarn.

When did you start working at Lion Brand?
My first day was January 2, 1996. On January 3, 1996, an article appeared on the front page of the New York Times Style Section entitled “Younger Knitters Knit One Purl Two.” The first line of the article read: “Knitting, an activity that faded during the 1970’s and 1980’s, is coming back, especially among younger people.” This article marked the beginning of a renaissance for knit and crochet. I considered this a bit of luck and knew I had landed in the right place.

What is your favorite thing about working at Lion Brand?
Even when people don’t necessarily agree with or understand the point of an initiative I believe in, they are willing to let me try it.

What do you do when you’re not working at Lion Brand?
I spend time as much time as possible with my family. I do Yoga a couple of times a week so I don’t stiffen up completely and topple over. I read at least three books at a time, lately mostly non-fiction, although I love a book of fiction I can get lost in.

What is your earliest yarn memory?
My mother’s friend, Adele, taught me to knit when I was eight. I had trouble sitting still. I’m still having trouble sitting still and I’m not much of a knitter, but I’ll always be grateful to Adele for her gift.