Lion Brand Notebook

A Lion Brand Exclusive: Behind the Scenes of Our Offices in NYC

Home/CommunityA Lion Brand Exclusive: Behind the Scenes of Our Offices in NYC

A Lion Brand Exclusive: Behind the Scenes of Our Offices in NYC

If you follow Lion Brand on Twitter or Facebook, you’ll sometimes find behind scenes images from photoshoots, upcoming yarn releases – or even pictures of some of the staff crafting, or at events. Today, I’d like to share with you a few “behind the scenes” images from our offices in the New York City location.  We recently invited a few of our favorite craft bloggers to spend a day with us at our Lion Brand offices, and I’d like to share a few of their images that capture some of the creativity and inspiration at Lion Brand.

Design DepartmentKristy from Glass Posse captured this image of Karen Tanaka, the Creative Director of our Design Department.  Karen was sharing some of the Design Department’s mood boards and inspirations. Lion and WalrusHaley from The Zen of Making captured an image of these cute stuffed animals, which were featured in past window displays.  The Lion can be seen here from the Studio’s 1st window display in 2008.

Carrie from This Mama Makes Stuff snapped a photo of the giant yarn crafted “Greetings from New York City” postcard, which was featured as the Lion Brand Yarn Studio’s summer window display in 2011. David with Allison and HaleyHere is Lion Brand’s CEO, David Blumenthal with Allison from Petit Elefant and Haley, talking about the company’s family history, as shown in the “Lion Yarn Book”, Lion Brand’s book published in 1916.
Design Department Style Board
Carrie captured this great photo of one of the Design Department’s style guide boards.  These images feature sketches of patterns that were designed for our Winter CHA 2012 Fashion Show.  You can see the garments and learn about the designers if you click here.
Lion Brand Studio Yarn
If you haven’t been to the Lion Brand Yarn Studio, here’s a glimpse of just SOME of the yarn that we sell in the store.

Thank you to Haley, Carrie, Kristy, Marie and Allison for spending the afternoon with us! I suggest that you take a peek at these ladies’ websites where you can find DIY tutorials, fashion tips, recipes, ideas for crafting with kids and a lot more.

Share this post


  • Lucky ladies! Thank you for sharing the pics and the blog links.

  • Haley has 3 arms? Must make needlework a bit easier.

  • i just bought a pound of love pastel green #156 at joanne store in sarasota fl i came home and started rolling it into balls as i was rolling it i noticed that the thickness of the yarn was getting much thicker. i make 10 baby blankets a month for my church that in turn gives them to needy families in the Bradenton fl. area i was so disappointed because i usethank a lot of yarn and it does not come cheep please see if there is something you could do for me ithank you Sue Ray my email is my phone #617 462 8794

    • Hi Sue Ray, sorry to hear about that. We’d be happy to replace the yarn–please contact and one of our customer support people can help you with that issue.

      Also, since comments left on our blog are public, we’ve edited your comment to delete your personal information to protect your privacy. Hope that helps.

  • Leave A Comment