Founded in New York City, Lion Brand Yarn Company is a 135 year-old brand that has been family owned and operated for 5 generations. The company is devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos and ideas that elevate their yarn crafting experience.
Year after year we drive innovation in the yarn business and pursue excellence in the quality of our products.
The history of hand-knitting in America can be written by the yarns we have introduced:
Lion Brand’s wool yarn was the first yarn to receive the coveted Wool Mark for excellence;
Jamie Baby yarn was the first non-commodity baby yarn that offered the first free pattern and color image on the label;
Jiffy was the first non 4-ply fashion yarn for the mass market;
Homespun began the trend for novelty yarns in the mass market and is still a favorite American made yarn after more than 10 years.
Fun Fur ignited a craze and helped bring knitting back into popularity for a younger consumer.
Vanna’s Choice is the first celebrity licensed yarn with a portion of the proceeds going to St. Jude’s Children’s Research Hospital.
You can count on the fact that the next breakthrough in yarns will come from Lion Brand!
Lion Brand is renowned for its pattern support, which is a source of inspiration for yarn lovers. We offer patterns to the public through magazines, branded books with major publishers, as well as our web site, which offers 6,543
free knitting and crochet patterns, with more added every week.
Our publishing partnerships have included both magazine and book publishers. We were involved in launching Knit.1 with Soho Publishing -- the first knitting magazine to target the 20 to 35-year-old audience and it has sold out each issue -- an unprecedented result in magazine publishing. We also partner with Clarkson Potter, Leisure Arts, Random House, and Soho Publishing to produce books that are distributed to bookstores around the country, as well as craft shops and other key yarn retailers.
The Lion Brand web site is the most visited site on the Internet of those that feature yarn. Over 1 million weekly e-newsletter subscribers receive up-to-date information about new products, information about knit, crochet and craft techniques and special offers, as well as knitting stories, e-cards, and a popular comic called Lola.
Lion Brand yarns are available throughout the United States in craft chains, discount chains and internationally in 17
countries. You may also purchase our yarns directly from our web site.