Year after year we drive innovation in the yarn
business and pursue excellence in the quality of our products.
The history of hand-knitting in America can be written by the
yarns we have introduced:
- Lion Brand’s wool yarn was the first yarn to receive the
coveted Wool Mark for excellence;
- Jamie Baby yarn was the first non-commodity baby yarn that
offered the first free pattern and color image on the label;
- Jiffy was the first non 4-ply fashion yarn for the mass
market;
- Homespun began the trend for novelty yarns in the mass
market and is still a favorite American made yarn after more
than 10 years.
- Fun Fur ignited a craze and helped bring knitting back
into popularity for a younger consumer.
- Vanna’s Choice is the first celebrity licensed yarn with
a portion of the proceeds going to St. Jude’s Children’s
Research Hospital.
You can count on the fact that the next breakthrough in yarns
will come from Lion Brand!
Lion Brand is renowned for its pattern support, which is a
source of inspiration for yarn lovers. We offer patterns to the
public through magazines, branded books with major publishers,
as well as our web site, which offers 2,713
free knitting and crochet patterns, with more added every week.
Our publishing partnerships have included both magazine and book
publishers. We were involved in launching Knit.1 with Soho
Publishing -- the first knitting magazine to target the 20 to
35-year-old audience and it has sold out each issue -- an
unprecedented result in magazine publishing. We also partner
with Clarkson Potter, Leisure Arts, Random House, and Soho
Publishing to produce books that are distributed to bookstores
around the country, as well as craft shops and other key yarn
retailers.
The Lion Brand web site is the most visited site on the Internet
of those that feature yarn. Over 1 million weekly e-newsletter
subscribers receive up-to-date information about new products,
information about knit, crochet and craft techniques and special
offers, as well as knitting stories, e-cards, and a popular
comic called Lola.
Lion Brand yarns are available throughout the United States
in craft chains, discount chains and internationally in 19
countries. You may also purchase our yarns directly from our web
site.
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