Get Up to 70% Off Our Clearance Selection. Shop Now!

About Us


Our Mission Statement



Lion Brand Today

Lion Brand Yarn Company is a fifth generation, family-owned business. We are passionate about helping people enjoy the pleasures of working with yarn. Lion Brand yarns are sold online, at craft chains, discount chains and independent shops across the United States. Through our website, we ship to virtually every country in the world.

You can purchase over eighty different types of yarn here on our official website, where you’ll find the most complete selection of Lion Brand yarns in addition to tools and accessories. We offer a selection of American made yarns including Homespun, Heartland and Hometown USA, and a variety of different fibers and weights.

The LB Collection of yarns is an exclusive line of specialty yarns that you will only find on this site and in our Manhattan Studio and New Jersey Outlet. It includes fine fibers, one-of-a-kind hand dyed yarns, and limited edition yarns.

We believe in giving back to the community of yarn crafters. We partner with Warm Up America, as well as other charities that accept donations of garments and afghans made with yarn. We also support fiber artists whose work is on exhibit at museums and public spaces around the world.

Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter.. Through the sales of Vanna’s signature lines of yarn, Vanna and Lion Brand have donated over $1,700,000 to St. Jude Children’s Research Hospital.

Since 1878, we have inspired and educated knitters and crocheters. Today, research shows that knitting and crocheting helps relieve stress through the soothing, repetitive motions of the craft and by helping people achieve a create outlet that produces tangible and useful products. We would love to hear from you about what working with yarn has meant to you.

The Lion Brand Community

We invite you to join an active and supportive community by connecting with us on Facebook, Instagram, Twitter, Pinterest, and by reading our blog and subscribing to our newsletter. You may contact us through any of these means or through if you need assistance, have questions or comments. It would be great to see the creations you’ve made with our yarns.

How We Got Here

Lion Brand Timeline

140 Years of Lion Brand

You can count on the fact that the next breakthrough in yarns will come from Lion Brand!