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About Us


Our Mission Statement



Lion Brand Today

Lion Brand Yarn Company is a fifth generation, family-owned business. We are passionate about helping people enjoy the pleasures of working with yarn. Lion Brand yarns are sold online, at craft chains, discount chains and independent shops across the United States. Through our website, we ship to virtually every country in the world.

You can purchase over eighty different types of yarn here on our official website, where you’ll find the most complete selection of Lion Brand yarns in addition to tools and accessories. We offer a selection of American made yarns including Homespun, Heartland and Hometown USA, and a variety of different fibers and weights.

The LB Collection of yarns is an exclusive line of specialty yarns that you will only find on this site and in our Manhattan Studio and New Jersey Outlet. It includes fine fibers, one-of-a-kind hand dyed yarns, and limited edition yarns.

We believe in giving back to the community of yarn crafters. We partner with Warm Up America, as well as other charities that accept donations of garments and afghans made with yarn. We also support fiber artists whose work is on exhibit at museums and public spaces around the world.

Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter.. Through the sales of Vanna’s signature lines of yarn, Vanna and Lion Brand have donated over $1,700,000 to St. Jude Children’s Research Hospital.

Since 1878, we have inspired and educated knitters and crocheters. Today, research shows that knitting and crocheting helps relieve stress through the soothing, repetitive motions of the craft and by helping people achieve a create outlet that produces tangible and useful products. We would love to hear from you about what working with yarn has meant to you.

The Lion Brand Community

We invite you to join an active and supportive community by connecting with us on Facebook, Instagram, Twitter, Pinterest, and by reading our blog and subscribing to our newsletter. You may contact us through any of these means or through if you need assistance, have questions or comments. It would be great to see the creations you’ve made with our yarns.

How We Got Here

Lion Brand Timeline

19th Century


Lion Brand’s wool yarn was the first yarn to receive the coveted Wool Mark for excellence.

20th Century


Lion Brand's first national advertisement appeared in Lady's Home Journal.


Golden Anniversary Certificate in recognition of continuous service to the American People since 1878.


The City of New York salutes Lion Brand Yarn Company for noteworthy commitment to the economic vitality of New York City.

21st Century


Homespun began the trend for novelty yarns in the mass market and is still a favorite American made yarn after more than 10 years.


Fun Fur ignited a craze and helped bring knitting back into popularity for a younger consumer.


The Council of the City of New York honors Lion Brand Yarn Company for its outstanding contributions to the culture, vibrancy and continued vitality of the City and of the fashion community.


Vanna’s Choice is the first celebrity licensed yarn with a portion of the proceeds going to St. Jude Children’s Research Hospital.


Martha Stewart Living Omnimedia and Lion Brand Yarn Company Partner to Introduce Martha Stewart Crafts Yarn Program


Lion Brand® Yarn Leaders David Blumenthal and Dean Blumenthal and Vanna White, Lion Brand’s spokesperson, Presents a $1 million Donation to St. Jude Children’s Research Hospital. As of today, Lion Brand and Vanna White have donated over $1.5 million to St. Jude!


Lion Brand® Yarn Leaders David Blumenthal and Dean Blumenthal Recipients of Ernst & Young Entrepreneur Of The Year® 2013 Award in New Jersey


Lion Brand® Yarn Wins Outlander License.

You can count on the fact that the next breakthrough in yarns will come from Lion Brand!